A good audit does not end with a list of issues. It ends with a shared decision about what to fix now, what to watch, and what belongs in a later pass.
Start by sorting findings by user impact. Anything that blocks comprehension, prevents conversion, hides a primary action, or creates accessibility friction should rise above cosmetic polish.
Then add ownership. Product can usually take workflow and prioritization questions, marketing can own messaging and campaign relevance, and design can shape the interaction or layout changes.
Keep the discussion visual. When every finding points back to the exact screen state, the team spends less time interpreting notes and more time deciding the next move.