Website audit tool for UX and accessibility — not another SEO crawler

The difference

Technical website audits and UX website audits answer different questions

An SEO audit asks whether search engines can discover, interpret, and rank the site. A performance audit measures loading and runtime behavior. A security audit looks for vulnerabilities. Those are all important, but they do not answer whether a first-time visitor understands the offer, trusts the page, notices the primary action, or can complete a form on a phone.

Snap Site is designed for that experience layer. It reviews what is visible and, where available, supporting content, HTML, and interaction evidence. Use it alongside search, performance, security, and analytics tools rather than treating one report as a complete definition of website quality.

What it examines

Usability, accessibility, hierarchy, content, and responsive behavior

The first pass applies Nielsen Norman Group's ten usability heuristics to concrete elements on each captured page. It checks selected WCAG 2.2 A/AA criteria when the evidence supports a responsible finding. A separate set of UX best practices covers topics such as value proposition clarity, visual hierarchy, form effort, trust placement, navigation, content readability, and useful empty states.

The tool also compares the rendered layout at the screen sizes you choose. Mobile-specific problems often come from the combination of otherwise valid components: a sticky banner plus a keyboard plus a small viewport, or a card stack that separates the action from the proof that supports it. Full-page captures preserve those relationships.

• Purpose, labels, feedback, consistency, error prevention, and user control
• Headings, links, forms, contrast cues, target size, reading sequence, and reflow
• Primary-action hierarchy, value proposition, trust, copy, navigation, and form effort
• Desktop and mobile differences, clipping, overlap, stacking, and hidden content

Scope

Choose the pages that represent the real journey

A homepage-only audit is useful for first impressions, but many important problems live deeper in the journey. Include the pricing page when plan choice matters, the lead form when acquisition matters, and the relevant product or service pages when visitors need to compare options. A smaller set of purposeful pages produces a more actionable report than crawling every public URL without a question in mind.

Snap Site can discover and capture multiple public pages in one run, within the limits of the selected plan. You can also specify a page directly, audit one screen size or two, and add a public interaction instruction when the review needs a particular state.

For different teams

One captured source of truth, several useful decisions

Design teams can use the annotations for heuristic critique and responsive review. Product teams can sort findings by severity and decide which ones need fixes, research, or acceptance. Marketing teams can focus on message clarity, action visibility, trust, and campaign landing pages. Founders can review a launch surface before exposing it to more traffic.

The capture keeps these conversations aligned. Marketing may interpret a weak CTA as lost intent while design sees a hierarchy problem and engineering sees a component token. All three can still point to the same element and agree on the evidence before deciding on the remedy.

Repeat audits

Use dated captures to make website quality observable over time

A live website changes. Campaign banners appear, components are replaced, and mobile layouts drift as new sections are added. A dated audit gives the team a stable record of what was visible when the finding was made. Mark resolved items, retain decisions, and repeat the audit after a redesign or meaningful release.

The comparison is not a perfect automated regression test, but it is a useful review habit. Teams can see whether known friction disappeared, whether new content introduced hierarchy or accessibility problems, and whether the same component issue returned on another page.